Time for a new Tea!

Liptons is going upscale in the tea world lately. No more of that tea “dust” inside the bag - now we’re going to longleaf - the real stuff and inside cool new bags.

James Wong, a Unilever vice president and general manager of Lipton, in Englewood Cliffs, N.J., said the company’s research showed that “every consumer is becoming a gourmand.’’“They want long leaf tea, but they can be intimidated by buying and brewing it,” he said. “We saw an opportunity to simplify it, making it convenient and accessible, and it’s appealing to new consumers as well as tea lovers.”

So drink up laddies! You tea lovers can read the whole article here.
(photo by Tony Cenicola - NY Times)